Pareidolia (par·i·DOH·lee·uh)
The phenomenon of seeing patterns in the unstructured—faces in the clouds, meaning in the abstract, stories in the shapes of the world. It’s proof that perception is powerful, that beauty exists in all things, waiting to be discovered.
ABOUT PAREI
Our Process
Our work begins not with answers, but with listening — to what’s present, what’s possible, and what’s quietly waiting to arrive.
THE THREAD
We begin by uncovering your inner compass — the thread of truth that runs through your vision. Through discovery sessions, moodboards, and questions that go beneath the surface, we get clear on what’s calling.
THE WEAVE
With clarity as our guide, we begin to shape form from feeling. This phase is collaborative and intentional — sketches, iterations, thoughtful choices — grounded in design thinking, guided by intuition.
THE REVEAL
Your brand takes shape — not as something new, but as something that’s always been there, now visible. We walk with you through the final delivery, equipping you with everything needed to launch, grow, and evolve.
Jaya
In studio
Jamie
In studio
Reese
In studio
PHILOSOPHYBrandi believes photos are metaphors, making the abstract concrete and mystifying the mundane. They believe photography is a conversation between the photographer, the subject, and those who will view these images for years to come. Brandi relishes in adding to the archive of humanity.
SERVICESReady to tell your story? Browse available services, then book a free consultation. Let’s create together.
Portrait session
Editorial art direction
Corporate team photoshoot
Photo editing, color correction, retouching
“As a child, I’d pour over family photo albums, admiring the portraits. Now, I get to add to our collective albums, our collective memories.”
Brandi Ortiz • Photographer & Art Director